Giftbeat has been the most trusted resource for the giftware industry since its founding in 1992 by independent journalist Joyce Washnik. Renowned for its unbiased, factual, and ad-free content, Giftbeat provides in-depth market research on the top-selling lines and emerging trends.
 
In 2018, Giftbeat was acquired by InStore Magazine Inc., the leading publication for independent lifestyle retailers in Canada. Founded in 2014 by Erica Kirkland, InStore Magazine is known for its authoritative coverage of the gift, home décor, and lifestyle markets.

Kirkland's commitment to maintaining Giftbeat’s legacy of unbiased reporting, as established by Washnik, ensures the publication will remain a vital and unbiased resource for those seeking to navigate the complexities of the retail landscape for many more decades to come.
 
With two self-published titles for independent lifestyle retailers, Kirkland is forging her own path in publishing as an unabashed champion and advocate for small store owners. She has become one of North America's most highly sought-after thought leaders on the topic of independent lifestyle retailing, giving freely of her time and resources to numerous organizations and trades shows whose goals are to educate and inspire retailers. 
 
If you would like Erica to speak at your event, reach out to her directly today!