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GIFTBEAT helps independent gift retailers build better customer relations, make smarter buying decisions, control costs and improve profits. In every issue, you get the latest news from the retail front: products that are making retailers money, items retailers are testing for the future, promotions pulling in the most dollars, hot trends on the horizon, and so much more.

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In This Month's GIFTBEAT
July 2010

How To Run Events That Stand Out


In-store events are a powerful tool for increasing traffic and sales — when they are done right. Georganne Bender, retail strategist and half of the Kizer & Bender duo, shares her advice.   More >>

Which Factors Are Boosting Biz?


There's nothing like a hot product to boost a retailer's mood — and bottom line! That's been the case with rubber band bracelets. Find out what other factors are boosting biz.

What's On Retailers' Summer Shopping Lists?


Price point, perceived value and function! Those areas will top retailers' lists, as they shop the shows somewhat cautiously — 4 out of 10 plan to spend less money than a year ago.

Trends: Expect The Unexpected


Jill Sands of The Trend Forecaster says consumers are ready to mix things up with the "Un's" — uncontrived, unpretentious and undecorated looks.

     

Editor's Pick


Are you looking for a line of cards that tell is like it is — with style? Consider "The Pretty Evil Collection" from new resource Foxy Blunt. The line blends bold graphics with unexpected greetings that are hip and humorous. Some examples: "Marriage is Forever (46% of the time)," Good luck (with that)" and "You Have My Heart (you break it you buy it)." A Texas retailer who saw the line at the recent Stationery Show tells us, "The greeting card line is wonderful...the greetings are edgy but on target!" Want to learn more? See the July ProductBeat section, where we share pricing and additional details.


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